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Influencers and Investment Advice!

 The latest dream of every lazy man is to become a “Fin-influencer”! Get a large following on You Tube, brag about one’s portfolio returns and then start online tutorials where you give some tips to your followers in the garb of teaching. And of course you charge a fee for educating people! Everything legal and hunky dory! Now I worked as a Product Specialist across big Indian and MNC platforms and it took me 10 years to get to a stage where I could understand investing deeply and give correct advice. I have seen the bull market of 2006-2007. The bear market of 2008, the resurgence in 2009 and then the PIGS crisis in Europe that wiped out equity returns from 2011-2013 before Modi rally came in late 2013 and 2014. 


Today’s blog is about one such Influencer who is a BIG name. He recently started his Podcast and using his intelligence and reach - producing world class content. But then he talked about Sovereign Gold Bonds which he said are a good idea since a lot of central banks are buying gold. Conceptually idea is great. 


But central banks objective is not the same as that of retail investors. So gold has been giving good returns - however BEWARE! Once recession hits US - the USD is expected to depreciate. Also inflation is going down. In both these cases, gold will not provide returns in the coming few years. Gold protects against Inflation and is a “great store of value” in times of volatility. With India expected to do well over next 5-7 years - gold is not the best option for us. Rather put in Nifty - the gold standard of best Indian companies! In the least - Nifty will outperform gold over next 3 years! 


So DO NOT get swayed! Investing is not so easy as these Influencers make it sound! 

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