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The Art of Value Creation and PM Vajyapyee!

What is value? And why is it important? Imagine two cars - a 35 laks SUV and a 5 lakh entry level hatchback. Both are going from Jodhpur to Jaislamer when suddenly a sandstorm comes. They both lose their way and end up on a sand dune. Which car would you bet to be able to tackle the tough terrnain successfully and be able to reach Jaisalmer? I am sure many of you are thinking the SUV! Its a 4 wheel drive - so no brainer duh! However, now put an amateur driver behind the wheels of the SUV and a smart driver behind the hatchback! Now think again? No prizes for guessing the SUV keeps spinning its wheel in the desert while the hatchback reaches Jaisalmer and hence is more "valuable" for its owners. But was the value in the cars or the driver? Ok! Now we are talking! So value creation is what? An art or a science? Now since driving ability cannot be quantified - I would say its an art! So then who are the tue value creators in this world? Apple has created tremen...